Link building Mistakes

It is the most important aspects of SEO. It is a time consuming activity. While doing link exchange of your website, one should be aware of some common mistakes which are discussed below:

1 - Do not get the back links from those websites which having “no follow” attribute.

2 - You are getting back links from high PR websites but hyperlink text may not have your main keywords.

3 - You must be focused on getting text links with your keywords for SEO purposes rather than getting image links. You can get image links if this is the only way but be assure that alt text of your linking image must has your main keywords.

4 - Avoid getting back links from irrelevant websites. This is very popular mistakes done by link exchangers. Just focus on relevant websites.

5 - Avoid getting back links from those websites with pages having number of links. Focus on those websites with pages not more than 50-60 links.

6 - Do not get the back links from the pages which spiders do not crawl like dynamic pages or those pages that are banned by search engines.

7 - Good quality back links may spam you. Suppose you got a link from a relevant website of high PR. But after some time, it starts publishing irrelevant ads or other objectionable things. This will also hurt your website. So, you should monitor your back links on weekly basis and remove such type of links from your website.

8 - Buying/Selling links may attract you but it is out of fashion now because Google can easily trace you and panelize your website.

SEO link building is a natural process of getting theme based quality back links from relevant websites. A proper link building pushes your website up in the search engines ranking slowly but steadily. It increases your web traffic also.

Some SEO Mistakes

While doing Search Engine Optimization of your website, one should be aware of some common mistakes which are discussed below:

1 – Select the wrong keywords. Some people select those keywords which average users do not search them. Everyone can make this mistake; even an expert SEO can do this. So, always focus on choosing the right keyword for your site. This can even affect you site ranking as well as web traffic. There are some free tools (See my previous posts) which help you to find the right keywords for your SEO campaign such as http://freekeywords.wordtracker.com/

2 – Not putting the main keyword in Title Tag. Since your page title always appears in the search results, so you should put your main keywords in 'title' tag of your site. This is very important place for your keyword.

3 – Optimizing flash websites. Flash sites are some but difficult to optimize. As crawler can not read the website content of the flash website and so they are unable to index them. If you want that Search Engines may index your flash based website then an alternative is to provide a HTML version of that flash website.

4 – Avoid using JavaScript’s for navigation in your webpage as Search Engines can not read this. If you are using JavaScript then to crawl all links of your webpage you have to build a site map or use noscript tags for your links.

5 – Over concentrating on Meta Tags. Some people understand that creating Meta Tags for their website is the only SEO and by doing this they expects of ranking well in Search Engines.

6 – Avoid using images only for Headings instead of using heading tags (h1, h2…h6).

7 – Using keywordless URL for your domain. Keywords with domain are very useful for Search Engines like Yahoo, MSN. Also even Google give importance to this. A non keyword rich URL’s may rank well but keyword rich URL’s have some advantages over their competitors.

8 – Using less keyword in the content. Now you have chosen your right keywords and ready to write you site content. Always use the right keyword in right place wherever it make sense.

9 – Avoid backlinks from Link farms, spam or irrelevant sites. This activity can make your website banned. So, always focus on quality backlinks.

10 – Some people optimize their website once and leave it. They think that SEO has been completed. This may down their website ranking. SEO is an ongoing process. Always keep watching your website ranking as well as your competitors. You can see your website progressing report daily by registering into very useful websites like http://www.google.com/analytics/sign_up.html
http://my.statcounter.com/register.php

Free SEO Tools

There are some of my favorite free seo tools I used mostly. These are very important and familiar who does search engine optimization.

Check the page rank of multiple URL’s by using

http://www.pagerank.net/pagerank-checker/

If you want to know who links to you, enter all the URLs’s you have contacted so far in “URLs to check” and your website URL in “URL to find”. Click the link below:

http://www.recip-links.com/

http://www.webconfs.com/reciprocal-link-checker.php

This provides the best free seo tools for Search Engine Optimization, Google Optimization

http://www.seochat.com/

The most important tools I always uses from this are

http://www.seochat.com/seo-tools/pagerank-lookup/
(Check Page rank for multiple URL’s)

http://www.seochat.com/seo-tools/site-link-analyzer/
(Check the external links for a Link page)


The following tool is used to convert any language into your known language

http://translate.google.co.in/?hl=en&tab=wT#

The following free tools are used to show the IP address of any website URL

http://uptime.netcraft.com/up/graph


http://www.domain-pop.com/ip-report.php

Register yourself in the following URL, fill the required information and it will provide you a html code. Insert this code in the body of your website. Verify it. This will show complete overview of your website like website traffic, visits etc.

http://www.google.com/analytics/sign_up.html

The following seo tool is used to check if the content of your website is unique and original

http://copyscape.com/

If you want to find the right keywords for your website then check the following free tool


http://freekeywords.wordtracker.com/

http://www.seocentro.com/tools/search-engines/keyword-suggestion.html

https://adwords.google.com/select/KeywordToolExternal

I hope you will surely get benefits from the above free seo tools in Search Engine Optimization.

Search Engine Optimization, basic steps of SEO

Search Engine Optimization (SEO) - It is defind as the technique or way of improving the ranking of your website in search engine results. Therer are varioius types of Search Engines like Google, Yahoo, MSN but nostly Google is used for ranking purposes all over the world. By using SEO websites are optimized to work better in google and raise the visitor’s traffic by making website rank high in the search engines.

Basic Steps for Search engine optimization:

Search engine optimization includes the following two factors:

on page:

This handles the tags like meta's , title, headers, bold etc. This will helps your webpage to be crawled by "crawlers" and they will get all information of your site.

On page factors includes the following terms:

Keyword Density
Title tags
Word content
Meta tags
Image tags (Alt)
Head tags (h1,h2...h6)


off page:

Off page includes link building of your website. This will help in providing back links, traffic and seo rankings for your website.

Types of Link building:

Reciprocal link-building
Triangular link-building
Directory Submission
Social Bookmarkings
Forums
Article submission
Press Release
Blogging