SEM - Breaking News

According to a survey conducted by the firm, Many B2B firms now rely on search engine optimization to generate new leads. With this regard, 60% UK businessmen admit that they are increasing their SEO budget to promote their product and services. Only 48% considered social media as a rising marketing platform. So, it is not surprising for us to see that many organizations are spending more on search engine optimization.

SEO Internet Marketing

We are SEO Internet Marketing professionals using only ethical techniques provides the best seo methods for search engine marketing. Our online marketing solutions will help to increase your sales, revenue and profit by achieving maximum web traffic from major search engines like Google, MSN & Yahoo.

There are four steps by which we can start our seo as discussed as follows:

1 - Analyze your website
2 - Site Optimization
3 - Site Development
4 - Site Promotion

Step 1

Analyze your website: This is very important step of your seo practices as your whole seo depends upon this. In this part, we spend some time on evaluating keywords and make a report of your competitors. These two things are going to very important in your seo process. Find out your appropriate keywords which are getting more searches. There are so many free seo tools like wordtracker & digitalpoint (see previous posts) you can use them for finding these keywords. This will return a list of searches for your keywords. Select the appropriate keywords and noted them in your worksheet. Now you have a list of your keywords for which you are going to optimize of your website. Organize them in primary keywords and secondary keywords.

After this, find out a list of top five competitors for your main keywords in major search engines like Google, Yahoo & MSN. Make a report which includes their keywords, backlinks, traffic etc. Also watch carefully their seo practices daily. You are now going to compete these websites in future.

You have completed your first step of your seo.

Step 2

Site Optimization: In this, we will discuss pre-designing phase and actual coding of our website such as Meta tags, link texts, keyword densities and other things which need to be improved. After this step, you will be insured that you web pages are clearly understandable by the search engines.

In pre-design phase, write your miles stones and deadlines of your task in a sheet. This helps you a lot to manage your task in a specified period. You have your valuable keywords. Write at least 200-300 words of texts per page on each keyword. Keyword density level should be 3-5 % per page. Always use “alt” tags on all images including your targeted seo keywords. Try to obtain the best CSS template as it helps to keep page size down, centralizes the text and formatting. Keep all JavaScript and CSS files in external .JS and .CSS files. Hide your page formatting with CSS. Then, there is nothing left on page except meta and div tags. Now use heading tags (h1-h6) is your next step. H1 tag tells the search engine which topic is most important. Avoid h1 tag more than 1-2 times. To support h1 tag use h2 tag and similarly, use h3 tag to support h2 tag and so on. You can also use other tag like bold, italic, underline etc.

Now focus your mind on writing Title Description and keywords tags with your keywords for each page of your website. Make a sheet for that. Keep your title of minimum 60 characters, description about 150 characters and keywords about 870 characters. These tags should be written in right sequences. First title, secondly description and then keywords. After this, use robot.txt file. This will tell the search engines whether you want to be indexed or not. Use Google Map technology i.e. sitemap.xml

Now test your webpage for broken links, CSS and HTML Corrections with the help of validation tools like http://validator.w3.org/ . If you get some errors, correct them with the help of your web developer or programmer. Each page of your website should go under syntax as well as readability testing.

Now, You have completed your second step of your seo.


Step 3

Site Development: There are some following ways to develop your website.

1 – Install Google sitemap .xml file. This will index your every web page automatically and feed your web content to Google for you.
2 – Add RSS for your website. This provides the way to exchange the content with other websites.
3 – Start blogging and web forums to feed fresh content to search engines crawlers.
3 – Install Google Analytics to track the traffic of your website.

This completes your 3rd step of your seo process.


Step 4

Site Promotion: Here we start Internet Marketing seo of our website. This will really boost up your website in ranking and derives web traffic. It is not a brain science. Follow a good strategy with a systematic plan.

1 – Link Development
(a) Start free directories submissions. To get quick boosting on ranking, you can also submit paid directories if you have budget for your site. But you know that link aging diminishes the value of your one way link. So, if you are interested, you can take link from paid directories at intervals.

(b) Write atleast one Press Release once a month. In the content, please include links in your targeted keywords, signatures and company overview. Do not include your website or business name.

2 – E-mail Marketing: Offer a free newsletter on your site or start sending e mails to your clients periodically.

There are many ways for promoting your website but according to me link development with your keyword in the hyperlink is the most effective way in the seo internet marketing.

All SEO process needs good strategy and proper execution. Keep notes of everything you tried on this project and do your SEO in the future in the most effective way.

Link building Mistakes

It is the most important aspects of SEO. It is a time consuming activity. While doing link exchange of your website, one should be aware of some common mistakes which are discussed below:

1 - Do not get the back links from those websites which having “no follow” attribute.

2 - You are getting back links from high PR websites but hyperlink text may not have your main keywords.

3 - You must be focused on getting text links with your keywords for SEO purposes rather than getting image links. You can get image links if this is the only way but be assure that alt text of your linking image must has your main keywords.

4 - Avoid getting back links from irrelevant websites. This is very popular mistakes done by link exchangers. Just focus on relevant websites.

5 - Avoid getting back links from those websites with pages having number of links. Focus on those websites with pages not more than 50-60 links.

6 - Do not get the back links from the pages which spiders do not crawl like dynamic pages or those pages that are banned by search engines.

7 - Good quality back links may spam you. Suppose you got a link from a relevant website of high PR. But after some time, it starts publishing irrelevant ads or other objectionable things. This will also hurt your website. So, you should monitor your back links on weekly basis and remove such type of links from your website.

8 - Buying/Selling links may attract you but it is out of fashion now because Google can easily trace you and panelize your website.

SEO link building is a natural process of getting theme based quality back links from relevant websites. A proper link building pushes your website up in the search engines ranking slowly but steadily. It increases your web traffic also.

Some SEO Mistakes

While doing Search Engine Optimization of your website, one should be aware of some common mistakes which are discussed below:

1 – Select the wrong keywords. Some people select those keywords which average users do not search them. Everyone can make this mistake; even an expert SEO can do this. So, always focus on choosing the right keyword for your site. This can even affect you site ranking as well as web traffic. There are some free tools (See my previous posts) which help you to find the right keywords for your SEO campaign such as http://freekeywords.wordtracker.com/

2 – Not putting the main keyword in Title Tag. Since your page title always appears in the search results, so you should put your main keywords in 'title' tag of your site. This is very important place for your keyword.

3 – Optimizing flash websites. Flash sites are some but difficult to optimize. As crawler can not read the website content of the flash website and so they are unable to index them. If you want that Search Engines may index your flash based website then an alternative is to provide a HTML version of that flash website.

4 – Avoid using JavaScript’s for navigation in your webpage as Search Engines can not read this. If you are using JavaScript then to crawl all links of your webpage you have to build a site map or use noscript tags for your links.

5 – Over concentrating on Meta Tags. Some people understand that creating Meta Tags for their website is the only SEO and by doing this they expects of ranking well in Search Engines.

6 – Avoid using images only for Headings instead of using heading tags (h1, h2…h6).

7 – Using keywordless URL for your domain. Keywords with domain are very useful for Search Engines like Yahoo, MSN. Also even Google give importance to this. A non keyword rich URL’s may rank well but keyword rich URL’s have some advantages over their competitors.

8 – Using less keyword in the content. Now you have chosen your right keywords and ready to write you site content. Always use the right keyword in right place wherever it make sense.

9 – Avoid backlinks from Link farms, spam or irrelevant sites. This activity can make your website banned. So, always focus on quality backlinks.

10 – Some people optimize their website once and leave it. They think that SEO has been completed. This may down their website ranking. SEO is an ongoing process. Always keep watching your website ranking as well as your competitors. You can see your website progressing report daily by registering into very useful websites like http://www.google.com/analytics/sign_up.html
http://my.statcounter.com/register.php

Classification of Search Engines

Understanding SEO

The major search engines that you’re probably familiar with today were created from 1993. Some of them are below:

Yahoo!—1994
AltaVista — 1995
Ask Jeeves — 1997
Google —1997
MSN Search—1998

To understand what SEO is, we should first know about Search Engines. When you type a word or phrase into a search box of any search engine and click a button. Within a few seconds, you will see thousands of pages will appear. Then all you have to do is click through those results to find what you want. There is an agent which looks every URL on the web page and collects the information like keywords and phrases on each page of the website in its database. This agent is so called, a crawler, spider, or robot.

Search Engines are classified into three categories:

1) Primary Search Engines – There are three major search engines like Google, Yahoo and MSN. These are called primary search engines. These three create maximum traffic for your website and our all SEO will focus on these three search engines.

2) Secondary Search Engines – The search engines like Lycos, LookSmart, Miva, Ask.com, and Espotting are called secondary search engines. They are useful only for regional and narrowly focused searches. They don’t generate as much traffic as the primary search engines.

3) Targeted Search Engines - These search engines are very narrowly focused to a general topic. Examples of targeted search engines include CitySearch, Yahoo! Travel and like other types of search engines whose ranking criteria vary from one search engine to another.


SEO is not as easier as you understand. It’s a continuous effort. A mildly change can affect your search engine ranking. SEO is a holistic approach to improving your search engine rankings. As such, it requires attention to your whole site. So I recommend you that after the initial implementation of SEO during the building of website you should do proper SEO daily in your routine time.